Our Story
Talon Digital, a team of skilled Marketing Engineers. was born three-years ago out of the same digital lead attribution challenges multi-family marketers face every day.
Property Website or general digital media spend sources dominated our lead reports, ultimately leading to a lot of uncertainty in our agency vendors' strategies and execution.
We knew digital media spend was essential, but which channels drove more leads, and which digital tactics were driving results? Furthermore, we wanted a holistic digital strategy and were often frustrated by the limited capabilities of agencies combined with their “nickel-and-dime” approach to various digital media channels. Our partners demanded better performance while seeking to optimize digital spend and find any possible savings.
We took matters into our own hands and Talon Digital developed an innovative approach that leverages advanced attribution technology, combined with property-specific strategies and skilled media management to enable smarter marketing decisions.
Today, we want to partner with you to elevate your performance.
Our Purpose
Is Your Success
Many say this, but we mean it. Talon Digital was once an in-house multi-family marketing agency and confronted many of the same challenges as you. And, each member of our team is focused on applying what we've learned, using tools we found to be successful, and working with you to find the best digital media strategy for each of your properties.
And beyond simply reporting monthly, we leverage internal checks and processes to ensure the best implementation of your digital strategy. Simply put, our internal reporting is another step we've put in place to best ensure your success.
How We Do It
"Parent/Child" Source Visibility
Leveraging hy.ly performance.ai, we set lead sources as detailed as possible. We call this parent-child tracking. For example, Paid Google (Parent), Google PPC, Google PPC Brand, Google Retargeting (Childs). This allows you to make informed spend allocations.
Improve Lead FLow, CPC, and $/Lead
Our partner's results speak for themselves: over 50% increases in leads for the same spend; on average a 62% decrease in CPC; and, consistent pre/post vendor improvement in cost per lead efficiency.
Let us drive these results for you.
Persistent Testing and Monitoring
We use advanced tools, combined with unique property attributes, leasing data, ongoing A/B testing, and data predictive models to determine keywords strategies. Our strategies are dynamic and property-specific, NOT cookie-cutter.
Complex UTM Tracking
We use a full UTM string methodology that tracks every aspect of the client journey and mix that with Google Analytics, Hy.ly performance.ai and internal source tracking. Together, we can track, see and adjust based on parent-child channel performance.
Precise Demo and Geo Targeting
We use market and demographic research to provide an all-encompassing geography targeting. We do not do a simple radius around the property - we craft a smarter approach. We focus your spend on the right areas and reduce wasted spend.
We Are Vested Partners
Active partnership is central to our way of doing business. your leasing successes are our focus. Born out of the same demands we uniquely understand what success looks like to you. We take an active and vested interest in your successes in all that we do.